Sports teams are hugely important to their local communities, their fans across the World and to society in general. There is a dominating focus on playing performance, but a club’s performance off it is just as vital. There is a symbiotic relationship between the playing and commercial sides of every club, but they are not always aligned. At the most successful clubs, they are closely interlinked and actively support each other.
Our services focus on helping you to maximise your club’s on and off-field success. We can help you transform your playing and commercial performance, through benchmarking against elite practice, introducing cultural change, enhancing skills and people development; and a ‘Red Heart Blue Head’ mindset.
We can help you introduce new ideas and systems, whatever your sport, whether it’s cricket, football, rugby league, rugby union or another great sport. We can help you personally, whatever your role in sport. Please see how below.

How we can help you develop your team
We can help you to grow and develop a winning team:
- Strategic Planning – helping you create a powerful vision, purpose and set of values for the club
- Winning Culture & Environment – helping you develop and create an engaged & empowered squad
- ‘Red Heart Blue Head’ – helping your team find the perfect mindset balance of passion and calm thinking
- Expert Performance – helping you set high standards and then achieve them
- Performance Turnaround – helping you turn an under-performing team into a high performing one
- Chairing/Facilitating Strategic Reviews – helping a club to realign it’s purpose and people
- Developing Teamwork – helping you improve alignment and collaboration to drive higher performance
- Coaching Your Leaders – coaching and mentoring your current & aspiring coaches and off-field* leaders
- Legacy Planning – helping you create a pathway for future coaches
- Recruitment Support – helping you hire the best players and off-field* staff
- Outsider Feedback – providing feedback on pre-season, coaching plans, training sessions; and games
- Scenario Planning – helping you test your team’s capability under pressure; and prepare for likely challenges
If you want your team to reach a higher performance level, get in touch.
How we can help you personally develop
We can help you to grow and develop your skills, profile and career:
- Career Planning – helping you develop a future career strategy; and make all the right moves
- Professional Development – helping you develop the skills you need to be a expert coach/manager
- Leadership Coaching – helping to support you in your role and become the best leader you can be
- Red Heart Blue Head – helping you find balance between your passion and aggression; and cool calm thinking
- Potential Moves – helping you to assess the pro’s and con’s of opportunities internally or elsewhere
- Scenario Planning – helping you test your capability, prepare for likely challenges & future-proof your career
If you want to reach a higher performance level, get in touch.
How we have helped sports teams
- Attending camp during pre-season – helping a Head Coach to improve coaching dynamics and techniques
- Tribe building – helping a Head Coach to use all the elements of tribe, to create a positive squad culture
- Mid-season – providing a Manager with a snapshot analysis of training, environment & culture, with development ideas
- Pre-match build-up – assessing the impact of training/preparation on match day performance, providing the Head Coach with ideas for structuring the week’s training and ideas for improving half-time feedback
- Leadership Coaching – providing a confidential, independent, monthly leadership coaching session for a Head Coach
- Leadership Support – being a sounding-board for a Manager, to offer independent analysis, feedback and ideas
- Winning behaviours – working with a Head Coach to propose a set of winning behaviours for the squad to adopt, to foster greater belonging, including time-keeping, respectful interactions; and how to raise issues constructively
- Red heart, Blue head – helping a Coach to address inconsistency through the mental balance of heart and head
- Coaching feedback – Helping a Head Coach use feedback to promote greater psychological safety, to build confidence
- Proving ‘outsider’ match reports – focused on team dynamics and the Head Coach’s key performance indicators
If you want your team to reach a higher performance level, get in touch.
For some further information about some of the ways we can help, please click on a button below.